Things Phillip Romero Could Do To Enhance Social Media Presence

by LongmanSex on Tuesday, July 2, 2013

By Freda Watts


In the modern world social networking is very important. If you name is, say, Phillip Romero, creating and enhancing an online presence could be important for business. Even though social media is hugely popular, there are a number of people that are not necessarily aware of how to improve their standing in the social media community.

What needs to be taken into consideration is the audience you hope to appeal to and how they can best be served. People like it when someone comes along to solve their problems, not when they come along and post self-serving articles about how great they are. The idea is to come up with the content the audience wishes to read.

It pays to turn people into human beings and not hide them behind a company or brand. Strangers are more likely to respond and interact when comments are made from an individual rather than that of someone hiding behind a generic company name or a brand.

The most important thing is to actually have an online presence. When the firm has a presence it should ensure that everyone involved in their social media campaign has a photo and a personal email address with their name. That way every time a comment is made it can be associated with a particular person. It looks quite impersonal when a comment is made by someone called 'admin' or 'webmaster' and is even worse when there is no picture behind the blog post. Choosing social media staff wisely is a must. It only takes one errant tweet or Facebook post for a company to lose its hard fought reputation.

Listening is very important in social media as it provides valuable feedback as to who the customers and audience are, what motivates them and why they make the choices they make. By taking a note of their praise and grievances, a pattern emerges of the role that the firm and its services and products, plays in their everyday lives.

There will become a time when your product or service will need to get promoted on Social networks. The trick is to promote without making it look like blatant self-promotion or a glorified press release. The way to do this is to create content that is meaningful, tells a story, and adds value to the conversation. Once this has been done a plug for the product can be slipped in but only if it helps solve a problem.

As the social networking platforms are populated by humans it is wise to use humans in the process at all times. Spamming places with content may get a firm noticed for all the wrong reasons and it may be hard to restore a battered reputation. By using humans operators to reply to posts and help others, a rapport can be created and relationships have more chance of blooming.

Whether your name is Phillip Romero, or you are someone looking to boost their presence and standing in social media circles, the best way to get noticed is to help others and be of service. It may seem mundane, yet in the long run those who serve others the most usually find more Twitter and Facebook users follow them.




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