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Murano glass jewelry refers to a category of ornaments made of glass. The making of these objects is usually done in Italy, though the art has spread to a few other countries. The people involved in making these items have got very high knowledge in the field. This has enabled them to make only quality products.

The making of these commodities purely relies on art and skill. Modernized or rather heavy machinery is not needed. Everything is done skillfully by people with vast knowledge and experience in carving. Each and every commodity is hand-made. Among the products from this company are earrings, bangles, pendants, rings and watches alongside many more others.

After carving the glass into desired shapes and sizes, the artisans then join them to form the desired commodities. Some may be left clear while others may be coated with various designs, colors and metal coatings. Most of them are usually coated with gold, silver, diamonds and even bronze. These coatings make the jewelry very attractive. Apart from using colorless glass, those of different colors may also be used.

The products by this company usually have a lot of advantages. Among them is their unique nature. They are normally a bit costly and are therefore not bought by many people. This is because a number of people may not be willing to spend so much on jewels. This leaves the few that buy them with very unique ornaments. They also are long lasting unless they are crushed. This is because they cannot even rust. The jewels can also be used for both casual wear and official wear.

Though they may be advantageous, the merits are only limited to a particular category of people. The jewels may turn out too expensive beyond the financial capacity of majority of the people. This leaves some people admiring what others have, yet they can never afford them. Those with the jewels also stand the risk of experiencing losses. This may occur when they are stolen or when they accidentally break, costly as they are.

Much as the manufacturers have created their own designs, the customers may end up desiring their own different designs. This has prompted the industry to also design custom jewels for customers who can pay the required price. Many people however prefer to go for the readily made ones. Buying may be in large scale or small scale. Customers doing their purchases in large scale usually enjoy extra services such provision of transport or shipping facilities in cases of overseas transactions.

The artisans sell the commodities depending on what the customer needs. They may sell them in large scale to those customers who want to buy them for resale. They may also sell them in small scale to those who want them for individual use. Services such as transport may be offered to those buying in large scale to facilitate easy transport to the desired places.

Murano glass jewelry through marketing strategies such as participation in fashion shows and exhibitions and advertisement in the print and electronic media, has gained prominence throughout the world. The demand for the commodities has increased by day. As such, the industry has also raised its production activities to cater for the demand adequately. Higher profits have also been as a result realized by the artisans.