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This week's tip is about content creation for your Youtube channel. First, let's start out with among the most popular forms of videos that people put together on Youtube. You can have Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and lastly, the most popular which is presenting in front of the camera. Now that you know the kinds of videos that you can create, here's our 4-step formula to help you come up with better videos for your business.
Step one is the Opener. This is the most important section of your video. Statistics reveal that most videos are closed in the first 5 seconds of them starting. So you should do something that's likely to grab the audience's focus immediately. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is how you can put your marketing. If you have a nice animated logo for your title, that would be amazing, you should use that. If you don't, you can be innovative. You can hold up a sheet of paper with your logo. In this element of the introduction, what you need to do is give out stuff like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the right way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. A lot of keyword research in our previous video will allow you to decide what you want this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the end of it. There is no point creating videos just for the sake of creating videos. We must have a purpose or a reason why you're making this video. So at the conclusion of each video, produce sure you tell your viewers what it is you want them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And ultimately, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
Step one is the Opener. This is the most important section of your video. Statistics reveal that most videos are closed in the first 5 seconds of them starting. So you should do something that's likely to grab the audience's focus immediately. And this is what we consider a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is how you can put your marketing. If you have a nice animated logo for your title, that would be amazing, you should use that. If you don't, you can be innovative. You can hold up a sheet of paper with your logo. In this element of the introduction, what you need to do is give out stuff like your name, your company, the name of your TV show. So say for example - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the right way."
Step three is the Body of your show. This is how you give all of the content that your viewers want. A lot of keyword research in our previous video will allow you to decide what you want this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the end of it. There is no point creating videos just for the sake of creating videos. We must have a purpose or a reason why you're making this video. So at the conclusion of each video, produce sure you tell your viewers what it is you want them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And ultimately, the most important rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes long, perfect. And now, let us get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Marketing, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!
